Privacy Policy

Surf Drift Shop • For the love of the wave. And your privacy.

Welcome to Surf Drift Shop. Just as we meticulously inspect every used board for integrity and curate each piece of wall art for its story, we apply the same care and transparency to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit surfdriftshop.com or make a purchase from our global community of surfers and culture collectors.

1. Who We Are & Our Philosophy

We are Surf Drift Shop, based at 3004 Heliport Loop, Louisville, US 40202. Our philosophy is straightforward, secure, and built on trust—values we extend from our product curation to your personal data. We serve a global audience of surf enthusiasts, from the practical rider grabbing an in-stock board to the collector seeking a unique Almond collaboration piece.

2. Information We Collect

To provide you with a seamless checkout experience and connect you with the right gear, we collect the following information:

• Personal Identifiers: Name, email address, shipping/billing address, and phone number provided during checkout or account creation.
• Payment Information: When you make a purchase, our secure payment gateways (like PayPal, Visa, MasterCard, JCB) process your payment details. We do not store full credit card numbers on our servers.
• Order Details: Information about the products you purchase (e.g., used boards, R-Series boards, fins, apparel) and your order history.
• Technical & Usage Data: IP address, browser type, device information, and how you navigate our site (pages viewed, time spent).
• Communications: Records of your emails to [email protected] and any feedback you provide.

3. How We Use Your Information

We use your data with the same clarity we apply to our pricing—no hidden agendas:

• To process and fulfill your orders for surfboards, accessories, or wall art, and communicate about your shipment.
• To provide customer support and answer questions about products (like the unique nature of our Used Boards) or payment security.
• To improve our website, product selection, and overall experience for the global surf community.
• To send you relevant updates (if you opt-in) about new collaborations, in-stock arrivals, or surf culture content. You can unsubscribe anytime.
• To prevent fraud and ensure the security of all transactions, applying the same vigilance we use in selecting our used boards.

4. Sharing & Disclosure

We value your trust and do not sell your personal data. We only share information when necessary:

• Service Providers: With trusted partners who help us operate (e.g., shipping carriers like USPS/FedEx, payment processors like PayPal, and IT services). They are contractually bound to protect your data.
• Legal Compliance: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In the event of a merger, sale, or transfer of Surf Drift Shop assets, your information may be transferred as part of that transaction.

We ship worldwide (excluding some remote areas), so your shipping address may be shared with international logistics partners to deliver your gear.

5. Data Storage & Security

Your financial security is as important to us as the integrity of a board’s glassing. We implement robust measures to protect your data:

• Encryption: All transactions are encrypted using industry-standard SSL technology.
• Limited Storage: We retain your personal information only as long as necessary to fulfill orders, comply with legal obligations, or improve our services.
• Secure Systems: We partner with reputable payment gateways and store data on secure servers. Your full payment details are never stored on our systems.
• International Data: As we serve customers globally, your data may be processed in the United States or other locations where our service providers operate, always under strict data protection agreements.

6. Your Rights & Choices

You have control over your personal data, much like choosing the right fin setup for your board:

• Access & Correction: You can request access to the personal data we hold about you and ask us to correct any inaccuracies.
• Deletion: You may request deletion of your personal data, subject to legal and operational requirements.
• Opt-Out: You can unsubscribe from marketing emails by clicking the link in any email or contacting us directly.
• Do Not Track: Our website does not alter its data collection practices in response to “Do Not Track” signals from browsers.
• California & GDPR Rights: Residents of California and the European Economic Area have specific rights regarding their personal information. Contact us to exercise these rights.

7. Cookies & Tracking Technologies

Like wax on a board, cookies help create a smoother experience on our site. We use cookies and similar technologies to:

• Remember your preferences (e.g., currency, region).
• Analyze site traffic and improve performance.
• Enable essential functions like the shopping cart and secure checkout.
• Provide relevant product recommendations (e.g., for fins or T-shirts) based on your browsing.

You can manage cookie settings through your browser controls. Note that disabling cookies may affect your ability to use certain features of our shop.

8. Children’s Privacy

Our products and website are not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately.

9. Changes to This Policy

The surf is always changing, and so is technology. We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us